
© 2008 Jane Redmond Mueller
Well Chosen Words works with management in small to mid-sized firms and in the marketing departments of larger businesses. Whether these organizations are for-profit enterprises or non-profits, they are typically striving to build long-term relationships with customers, contributors, or investors.
Clients are most likely to be successful working with us if they pursue excellence in the products and services they promote and integrity is essential to the way they conduct business. We arent in the business of producing meaningless marketing spin. We help you communicate value to your target audience.
Here are some satisfied customers.
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High Tech |
Education |
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Consulting |
Non-Profits |
| Sales and Support Applied Business Concepts Carter Forklift |
Contract Manufacturing |
A lifelong pet owner, Justine Schroeder started 3A Pet Sitting out of concern for animals and a desire to provide superior in-home pet care that is licensed, bonded, insured, and effortless for the client to book. She had already put together a Web site, a brochure, and various collateral materials to promote her service to prospective clients. Now she wanted to stimulate referrals from travel agents and realtors.
The first thing we did was define the value that a referral to 3A Pet Sitting would bring to each travel agent and realtor. We wrote letters that spelled out the benefits and then offered a face-to-face consultation to discuss the possibilities.
The campaign was a “howling” success. Today, realtors and travel agents are able to offer their own customers an added and valuable service, and 3A Pet Sitting is enjoying a steady stream of referrals.
