Well Chosen Words works with management in small to mid-sized firms and in the marketing departments of larger businesses. Whether these organizations are for-profit enterprises or non-profits, they are typically striving to build long-term relationships with customers, contributors, or investors.
Clients are most likely to be successful working with us if they pursue excellence in the products and services they promote and integrity is essential to the way they conduct business. We aren't in the business of producing meaningless marketing "spin." We help you communicate value to your target audience.
|
High Tech Non-Profits |
Education Consulting Sales and Support |
. . . . . . . . . . . . . . .
A lifelong pet owner, Justine Schroeder started 3A Pet Sitting out of concern for animals and a desire to provide superior in-home pet care that is licensed, bonded, insured, and effortless for the client to book. She had already put together a Web site, a brochure, and various collateral materials to promote her service to prospective clients. Now she wanted to stimulate referrals from travel agents and realtors.
The first thing we did was define the value that a referral
to 3A Pet Sitting would bring to each travel agent and
realtor. We wrote letters that spelled out the benefits and
then offered a face-to-face 
consultation to discuss the
possibilities.
The campaign was a "howling" success. Today, realtors and travel agents are able to offer their own customers an added and valuable service, and 3A Pet Sitting is enjoying a steady stream of referrals.