Alive and Free

Thinking Strategically

Alive and FreeAlive and Free, formerly known as Omega Boys Club/Street Soldiers, is a youth development and violence prevention organization that has been improving lives in San Francisco for 20 years. The James Irvine Leadership Advancement Fund awarded a grant to Omega to support co-founder Dr. Joseph Marshall in advancing the organization. Dr. Marshall engaged Well Chosen Words to formulate the communication strategy.

A key strategic objective we identified was to reinforce the message that youth violence is a disease and a public health problem that faces people and communities throughout the nation and around the world. Since our work together, Dr. Marshall has completed a lecture tour of South Africa in which he successfully communicated the message and won widespread coverage in the South African media. He reinforces the message weekly on his radio program on KMEL 106FM.