Success Stories

Abode Services: Finding Opportunity in Change

Abode Services: Finding Opportunity in ChangeA name change can seem risky, especially if you have invested 20 years in establishing credibility and name recognition. But Tri-City Homeless Coalition had simply outgrown its name: expanded beyond the tri-cities, enlarged its mission, and changed its structure… Read the complete story.

Alive and Free: Thinking Strategically

Alive and Free: Thinking StrategicallyAlive and Free, formerly known as Omega Boys Club/Street Soldiers, is a youth development and violence prevention organization that has been improving lives in San Francisco for 20 years. The James Irvine Leadership Advancement Fund awarded a grant to Omega to support co-founder Dr. Joseph Marshall in advancing the organization. Dr. Marshall engaged Well Chosen Words to formulate the communication strategy… Read the complete story.

3A Pet Sitting: Communicating Value

3A Pet Sitting: Communicating ValueA lifelong pet owner, Justine Schroeder started 3A Pet Sitting out of concern for animals and a desire to provide superior in-home pet care that is licensed, bonded, insured, and effortless for the client to book. She had already put together a Web site, a brochure, and various collateral materials to promote her service to prospective clients. Now she wanted to stimulate referrals from travel agents and realtors… Read the complete story.