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Eight Promotional Devices That Work

By Jane R. Mueller, Owner
Well Chosen Words

The best marketing strategy in the industry is useless if your materials don’t capture the interest of your intended audience. How can you get and hold their attention? Are there any proven attention-getting devices? Absolutely. Take this test to see how many of them you already know.

1. The starting point for your marketing appeal should be:
A. Describing the features of your product or service
B. Understanding your prospective customer’s interest
C. Establishing the credibility of your company

2. To get your information in front of your audience cost-effectively, you should:
A. Place it where your prospects are
B. Print your Web site’s URL on your business card
C. Maintain a steady press release schedule

3. To hold the attention of your audience, the substance of your material is important and the form is:
A. Irrelevant
B. Also important
C. Paramount

4. In your written materials, headlines and sub-heads should:
A. Label the content of each paragraph
B. Convey the essential messages
C. Be kept to a minimum

5. To help people retain your message, you should:
A. Explain it thoroughly
B. Make use of humor
C. Stay in touch with your prospects and repeat your message

6. The most universally engaging way to illustrate the value of your product or service is to:
A. Use highly precise technical terms
B. Substantiate with numerical data
C. Tell a success story

7. Your marketing materials are:
A. An opening to direct interaction between your prospects and you
B. A standalone description of your product or service offering
C. A nice adjunct to your core business if you have enough budget to produce them

8. Each piece of marketing material you produce should have:
A. A logo
B. Your company history
C. A call to action