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Well Chosen Words
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Better Marketing
The adage says if you build a better mousetrap, the world will beat a path to your door.
Well, maybe.
The world will beat a path only if:
Well Chosen Words helps you apply this lesson effectively to promote your own business or non-profit.
Jane R. Mueller launched the firm in 1998, when she recognized that many small to mid-sized companies implement promotional tactics on the fly, usually in response to a short-term need. The result is often a body of mixed messages, leaving the target audience confused about the benefit.
We employ communication principles that apply across diverse disciplines. We work with you to put together and implement a unified plan for communicating clear, consistent, cost-effective marketing messages that produce the results you’re looking for.
A name change can seem risky, especially if you have invested 20 years in establishing credibility and name recognition. But Tri-City Homeless Coalition had simply outgrown its name: expanded beyond the tri-cities, enlarged its mission, and changed its structure. It chose the name Abode Services, which was a much better fit, but now the challenge was to introduce it in a way that built awareness of the new identity while preserving the respect and goodwill the agency had worked so hard to attain. It was also important to keep the costs contained.
Abode retained Well Chosen Words to design the rollout of the new name. The plan spelled out key messages, a sequence of steps leading up to the name introduction, a ceremonious "reveal," and a year's worth of follow-up activities to reinforce awareness. It emphasized effective, low-cost tactics and leveraged the energies of the agency's devoted volunteer base. As a result, Abode is taking advantage of a yearlong opening to call attention to its compassion, competence, and value to the communities it serves.
www.abodeservices.org